Get our FREE quarterly e-zine Seek Inspire Create
August 1, 2022 —

5 tips on preparing for & growing your sales at Christmas

Get your small business Christmas sales off to a great start with these five top tips for getting prepared for the festive season
Catherine Erdly and Joanne Griffin
Independent retail experts,
Save & share

It’s the middle of summer, the last thing you probably want to think about is Christmas. But, if you are a small business owner and you want to have a successful period of selling over the festive season, then being prepared and knowing how best to grow your sales at this time means starting to get organised now, in July, if not earlier.

Last year, we ran an online workshop covering all aspects of this topic, with two fabulous retail experts – Joanne Griffin of the Creative Flow Collective and Catherine Erdly of Resilient Retail Club. The ladies have popped back to share five of their top tips from this session to get you started. If you’d like to dive deeper into this and really get to grips with your Christmas sales planning, then you can still access the full 90 minute workshop here.

P8031500 scaled

TIP 1: Plan ahead

It’s all about planning. Especially in the run up to Christmas. Your planning should start in the summer, or even as early as April. You need to do this to plan your product range but also to reduce stress and to make sure you have all the stock you will need well in advance.

TIP 2: Start by looking backwards

Doing a really thorough review of a previous gift occasion like Christmas will help you to understand what worked well and what you can build on or if there are any areas you need to improve on.

TIP 3: Set a sales goal

It’s really important to set a goal, especially for big occasions like Christmas. You can think about what result you want and what revenue you expect to take and how you will achieve that. The best way to do that is to start with a really good sales plan that you’ve set, looking at past history but also how you are trading right now.

marissa grootes 837JygbCJo unsplash scaled
Photo: Marissa Grootes

TIP 4: Think about when to start your product development

Again, you want to start product development early – April-June is ideal, but definitely by the summer. This way you will be able to take advantage of long lead press, getting featured in Christmas gift guides and generally feeling calmer and knowing that you’ve got your hero products ready.

TIP 5: Consider your plan for Black Friday

This is a divisive subject and a lot of small businesses hate it, but it is a big date in customers’ calendars these days, so it is best to make a plan ahead of time so you aren’t making snap decisions. In the workshop we talk about how to take part without discounting.

For more in-depth advice and guidance on planning for Christmas and growing your sales, why not check out the full workshop recording with Catherine and Joanne:

Prepare and grow your sales at Christmas – and other gift occasions

Sign up for more articles

Join the 91 Magazine mailing list and we’ll send you our favourite articles, updates from our shop, news on the magazine and select promotions & offers.

More stories like this one

Digital Marketing Consultant Georgina Lee-Jones shares her advice on how to successfully tell the story of your brand……

New in 91 Magazine

Leila Touwen of independent kitchen designers Pluck in her antique filled home
Following a career as a BBC broadcast journalist, Leila Touwen’s strong creative and visual skills led her in a different direction, co-founding…

My Happy Space: Cate St Hill

Home tour: Coralie Felicie

How to pitch your magazine feature ideas

20 top printmakers – art to decorate your walls with

Small Business Stories: The Find Store

Love What You Do: Aime Cox-Tennant of Studio Cotton

Recipe: Turmeric courgette & chickpea stew with herb yoghurt

Meet the Maker: Afton By Palm

Three ways to get your work in a magazine

Seek Create Inspire

Subscribe to the 91 Magazine mailing list

Subscribe for our free quarterly e-zine packed independent shops and cafes, interiors ideas, delicious recipes and DIY projects.

We’ll also send you regular articles, offers, shop promotions and competitions (but never spam).