A successful small business website turns your visitors into customers and enquirers – but how do you increase the volume of those visitors? By working on your search engine optimisation (SEO).
In this Creative Session, we’ll be exploring the principles of SEO; diving into the reasons why you want Google to rank your website more highly and more often, what search engine algorithms are trying to do for their users, and how to work with them to achieve your goals.
You’ll gain a solid understanding of SEO so that you can make ongoing search-engine attracting choices for your website, as well as a whole heap of SEO-improving actions that you can start to implement straight away.
Small Business SEO: Principles, Foundations & Progress is hosted by Aime Cox-Tennant, founder of website design company Studio Cotton. Founded in Bristol in 2016, Studio Cotton specialises in practical website expertise honed from seven years of exclusively working with independent small businesses.