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Creative session

Prepare and grow your sales at Christmas – and other gift occasions

/ 90 minutes
Retail experts Catherine Erdly and Joanne Griffin give practical advice and insight into how to prepare your small business for Christmas and other holiday events.
Joanne Griffin
Retail mentor,
Catherine Erdly
Small business retail expert,

Do you notice that seasonal gifting occasions such Christmas, Valentines, Mother’s Day, Easter, and others, are some of your best sales periods? If so, you’re not alone. The entire retail industry is based around capturing the customer buying for these events & the injection of cash that these peak selling times can bring.

Avoid that last minute panic & maximise your sales while feeling confident and prepared. In this highly practical and jam-packed session, we’ll be walking through the steps that you need to get prepared for each gifting season.

With double the knowledge, we have two retail experts hosting this session – Catherine Erdly of The Resilient Retail Club and Joanne Griffin of Creative Flow Collective – together sharing their years of expertise in the industry.

This online workshop aired live on 22nd September 2021. You are purchasing a recording of this session and you have lifetime access to the workshop. 

Prepare and grow your sales at Christmas – and other gift occasions includes

  • Why you need to be prepared in advance & all of the benefits of avoiding that last minute panic
  • How to use past events to glean valuable information and start your seasonal planning on the right foot
  • Setting sales targets for sales success
  • Product development (and when it should start)
  • Choosing your hero products
  • Planning your launches, marketing and decisions around promo events like Indie Week
  • What to focus on, one month at a time
Prepare and grow your sales at Christmas - and other gift occasions
/ 90 minutes

Our Creative Sessions are available to replay, any time, as often as you’d like. Purchase once and enjoy in your own time.


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