The home of multi-hyphenate business owner, Jana Roach, has an inherently nostalgic feel to it. Living in north-western Montana with her husband, Tanner, and their boys, Beckett and Caplin, the family’s rustic European-inspired farmhouse reflects the dynamism of Jana’s entrepreneurial creativity.
As co-owner of Honey Home and Design, a bricks-and-mortar vintage shop, Jana sources and sells vintage and contemporary homeware alongside decorating vacation rentals through contracted design work. This drive towards aesthetics is palpable in her other projects, which include running a seasonal vintage market. She also oversees creative direction at Beck & Cap, a furniture shop she co-founded with Tanner that specialises in crafting ethically-sourced wooden furniture ranging from coffee tables and sculptures to custom-designed pieces.
“I have my hand in a lot of different things,” says Jana. “I think my creative vision and work life are so intertwined that it’s hard to tell one from the other at this point.”
The couple have lived in Montana for 15 years, with a seven year stint spent in Wyoming and Colorado, before they returned to their home state, where they’ve been living in a historic downtown neighbourhood since 2018.
“Our home was built in the early 1900s and renovated in the 1970s,” says Jana. “It has the charm of a 100-year-old home, and while it’s not much to look at from the outside, we’ve really made the inside our own.”
Vintage is Jana’s style signature – her creative lifeblood. At home, this appreciation for antiques is elegantly curated with a rustic charm that blends Scandinavian minimalism with a thick patina of old-world classics.
From cabinets filled with antique curios to hand-carved wooden furnishings, the signifiers of Jana’s at-home style are in pieces found through serendipity. The colour palette is warming shades of rich woods offset by clean whites.
“Our kitchen island is an antique double-sided bankers’ desk with drawers on both sides and an arched opening in the middle, it’s amazing,” says Jana. “I bought it for $40 from a succulent farm in Malibu, and I have several antiques that I love, and I don’t think I’ll ever part with them. Of course, there’s also the furniture that Tanner built which I adore as well.”
The transformation of the couple’s home began the year they moved in when excited impatience for remodelling saw them tear down wall panels a few days before Christmas. Soon after, walls were removed, beams were added, and ceilings were raised to create a more spacious and light-filled home with never-quite-finished ideas on the horizon.
“We’re still renovating it. Slowly, thoughtfully and as our budget allows,” says Jana. “We need to renovate the bathrooms and a few bedrooms. But this summer, we purchased one of the oldest buildings in our town to turn into a showroom for my husband’s furniture, my art, and someday an event space. With that and being busy with Tanner’s business and mine, we’ll live with the original ‘70s yellow tub and sink for a while longer.”
“My biggest priorities have always been to bring in what I love rather than what’s in trend. I love a good trend, but I don’t have the budget to completely redecorate when the trends change. I also have to have details in my home. I have lots of old books and bowls of rocks from trips we’ve been on. Those details matter to me because they tell the story of who I am.”