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Creative session

How to plan, develop and execute a styling concept

/ 90 minutes
Stylist & author Selina Lake teaches how to create a styling concept, an essential tool for planning and executing any creative project.
Selina Lake
Stylist and Author,

If you are organising a photoshoot for your brand, pitching creative ideas to a client, planning a shop design, or another creative project – you will need a styling concept. A styling concept is more than a moodboard of ideas, it’s the next step, an intended plan of action which further develops your style theme, and providing a set of practical tools for delivering a successful outcome.

Renowned stylist, columnist & author of 10 best-selling interiors & gardens books, Selina Lake, will share her styling concept creation process. She will explain her methods for building ‘look and feel’ styling schemes & how to use completed concepts to bring your shoot, pitch, design or project to life.

This online workshop aired live on 24th February 2021. You are purchasing a recording of this session. It includes a downloadable PDF and you have lifetime access to the workshop. 

How to plan, develop and execute a styling concept includes

  • What is a ‘Styling Concept’ & why creating a successful one is a useful creative business tool
  • How to start the process, including gathering inspiration and initial ideas for any creative project
  • How to recognise upcoming trends & include these as part of your concept
  • The tools to turn your visual ideas into a useful and usable Styling Concept
  • The important information that needs to be included and considered
  • How to implement your Styling Concept to promote yourself, your work or your business
How to plan, develop and execute a styling concept
/ 90 minutes

Our Creative Sessions are available to replay, any time, as often as you’d like. Purchase once and enjoy in your own time.


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