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Creative session

How to build and market your online retail business

/ 90 minutes
Online retailer Dörte Januszewski shares her insight into how to build a successful e-commerce business, covering aspects including SEO, brand identity and marketing.
Dorte Januszewski
Online store owner & Pinterest specialist,

Are you planning to sell your creative products online? Or have recently launched your web store and are wondering what’s next? In online retail it’s essential to know how to promote your new business, drive traffic to your website and find prospective customers.

Dörte will talk through the various aspects of how to set up and market your online retail business. From implementing your brand identity and the basics of optimising your website, to reaching a wider audience and successfully marketing your online store on different platforms.

This online workshop aired live on 24th March 2021. You are purchasing a recording of this session. It includes a downloadable PDF and you have lifetime access to the workshop. 

How to build and market your online retail business includes

  • How to create an e-commerce business, which reflects your brand & ethics & the platforms you can use
  • The rules of pricing your products & buying stock
  • Methods of driving traffic to your website
  • The basics of how to optimise your website & improve SEO, so customers can find you
  • How to increase email sign-ups & utilise your mailing list
  • How to increase your conversion rate & grow revenue from repeat customers
  • How to market your e-commerce business on different platforms
How to build and market your online retail business
/ 90 minutes

Our Creative Sessions are available to replay, any time, as often as you’d like. Purchase once and enjoy in your own time.


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